For over a decade, Launch Greensboro, powered by the Greensboro Chamber of Commerce, has supported entrepreneurs with mentorship, funding, and business development resources. Its core initiative, LaunchLab, originally an accelerator focused only on early-stage companies, has evolved into a multi-faceted program serving businesses across the growth spectrum and a variety of industries.
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The Sustain element of the program keeps graduates engaged, fostering a strong community where continued collaboration and knowledge sharing contribute to Greensboro’s economic vitality and culture of innovation. Launch Greensboro events like Startup Week and its Triad Navigator platform further connect entrepreneurs with valuable resources.
“Entrepreneurs often face a maze of decisions, and LaunchLab helps cut through the noise to focus on what truly matters: building a sustainable and scalable business.”
— Joey Cheek, Executive Vice President of Entrepreneurship at the Greensboro Chamber of Commerce
Since 2014, 520 businesses—71% minority- or women-owned—have participated in LaunchLab. The program boasts a high business survival rate, aided by City-backed financial support, ensuring accessibility for qualified entrepreneurs.
LaunchLab alumni have scaled businesses, secured funding, and created jobs. Success stories include companies like Fusion3, a U.S.-based 3D printer manufacturer, and Minerva Lithium, a startup developing lithium extraction technology for EV batteries.
Diversity and inclusion are central to LaunchLab, with over 50% of participants being entrepreneurs of color.
“Greensboro is a diverse city, and that must be reflected in our business community. We continue to focus on ensuring that all founders have access to the resources they need.”
— Joey Cheek
Notable Recent Graduates
L’Vasia Holloway – Curxe Waterless Nail Spa
Located in the Mill House at Revolution Mill, Curxe offers an eco-conscious, waterless nail spa experience focused on sustainability and innovation.
“LaunchLab helped me refine my business model and navigate the transition from a passion-driven service to a fully structured business. The mentorship and support gave me the confidence to make informed decisions and continuously improve my services.”
— L’Vasia Holloway
David Doherty – Povera Loads & Logic
Povera Loads & Logic is advancing aerospace software development by tackling engineering complexity and improving efficiency through automation.
“LaunchLab introduced me to local business leaders who helped me identify and address my blind spots. Their mentorship and support enabled me to gain the confidence needed to take my business to the next level.”
— David Doherty
Looking Ahead
As Launch Greensboro moves beyond its 10-year milestone, the program continues to adapt to the evolving needs of entrepreneurs. With a focus on innovation, inclusivity, and community-driven growth, it remains a vital resource for Greensboro’s business landscape. Its success stands as a model for fostering sustainable business growth, proving that strategic support, public-private partnerships, and a thriving entrepreneurial spirit can drive long-term economic prosperity.